Who wants to be my partner? 📺
Special offer!
We've got a surprise in store for you when we appear on the show...two exclusive offers!
We tell you all about it!

An idea tossed into the air... becomes reality
It all starts with a joke...
CHERICO was barely a year old when Guillaume said: "Hey, why don't we apply to Who wants to be my partner? Just to see."
We sent in our application, not really believing it. A few weeks later, we got the call: you've been selected!
It was no longer a joke...

...2 months to get everything ready!
We were going to pitch CHERICO. On TV. In front of investors and, above all, millions of viewers.
And it was perfect timing, because at that moment, we could feel that something was happening. In cafés, in offices, on networks... chicory was no longer just an alternative. People were tasting it, talking about it, asking for more. CHERICO found its place.
Now we had to put the right words to this movement and convince the jury!

The big jump on March 5
And then, the big day.
Lights. Microphones. The cameras. Our name echoing. We enter the set.
Investors are watching us. They're listening.
And here's the real question: will they invest?
Answer on March 5, 9:10pm on M6. Will you be there? Stay tuned until the end of the show!