Long seen as a substitute for coffee in times of shortage, chicory is now enjoying a spectacular renaissance. Buoyed by a wave of interest in natural, health-promoting products, chicory is making its way into contemporary consumer habits. Let's take a look at how chicory is perceived and consumed today, focusing on new trends and innovative products.

1. Chicory, a healthy alternative

With society increasingly aware of the impact of diet on health, chicory is gaining ground. Caffeine-free, rich in fiber and antioxidants, it appeals to those seeking to reduce their caffeine intake while looking after their digestive health.

2. Chicory in the Kitchen

Chicory is increasingly making its way into the kitchen, not just as a beverage, but as an ingredient in its own right. Innovative chefs are incorporating it into sweet and savoury recipes, exploring its unique flavours and health benefits.

3. Snacking products

The chicory craze is also reflected in the emergence of snacking products. Chicory-based energy bars, cookies and even potato chips are now available, offering healthy, tasty alternatives for the day's munchies.

4. Chicory and well-being

Chicory is also associated with the world of well-being and relaxation. Chicory-based infusions and herbal teas are promoted as soothing drinks, aiding relaxation and a good night's sleep.

5. Focus on Sustainability

Finally, chicory also stands out for its sustainability. More and more growers are committing themselves to environmentally-friendly farming practices, and more and more consumers are choosing organic chicory products.

Far from being relegated to the status of a simple coffee substitute, chicory is asserting itself as a trendy and versatile product. Whether for its health benefits, its unique taste or its commitment to sustainability, chicory is attracting an increasingly wide and varied audience. Innovations and new trends around chicory continue to multiply, promising a bright future for this plant with its many virtues.